Convenient Access from Alliance
If you shop, work or run errands around Alliance Town Center, Heritage Trace Dental is the dentist near Alliance that sits just up the road, on Heritage Trace Pkwy in far north Fort Worth. The drive from the heart of the shopping district takes about 4 minutes, and it never touches the freeway. Dr. Matthew Cross sees patients Monday through Thursday, 8:00 AM to 5:00 PM.
Start on Sage Meadow Trail in the middle of the retail district and head north, then turn right onto Prairie Vista Drive and follow it east. At North Riverside Drive, turn left, and a short way up turn right onto Heritage Trace Pkwy for the final stretch to the office. The whole trip is about 1.4 miles. The Fort Worth Police North Patrol Division and Heritage Addition Park both sit near the Riverside Drive stretch of the trip.
Our address is 4160 Heritage Trace Pkwy Ste 408, Fort Worth, TX 76244, and you can open our location in Google Maps before you set out. Plenty of patients also come from the neighborhoods on either side of I-35W; our pages for Presidio and Heritage cover those drives.
Errands, Work and a Dental Visit in One Alliance Trip
Alliance is not a town of its own. The name comes from the wider Alliance development, which spreads across parts of Fort Worth, Haslet, Roanoke and several other cities and grew up around what is now Perot Field Fort Worth Alliance Airport, opened in December 1989. Alliance Town Center, the retail district by I-35W and Heritage Trace Pkwy, held its grand opening in November 2008. It lies inside Fort Worth city limits in Tarrant County.
Because the district is mostly stores, restaurants and offices, most Alliance visits happen in the middle of something else. A patient might book a cleaning between a grocery stop and a work meeting, or come over after a morning shift. With the office only a few minutes east, a check-up becomes one more short stop on the list rather than a separate outing.
The closest homes to the shops are in Heritage and the newer subdivisions to the south and east, along with apartment communities just south of the district. People who live there treat Alliance Town Center as their everyday shopping street, and they often want a dental office on the same side of the freeway. That is exactly where Heritage Trace Dental sits.
Patients who come in from beyond the district appreciate the same easy approach. If you drive in from Haslet or Keller to shop, the office is a short detour off Heritage Trace Pkwy rather than a trip across town. Booking a cleaning on the same morning as other errands saves a second drive later in the week.
Dental Care That Survives an Alliance Workday
The biggest dental risk for busy people is not a rare disease. It is the six-month cleaning that slides to a year, then two, while a small cavity or a cracked filling quietly grows. Regular exams catch that early, while a repair can still be simple. Our AI-assisted x-rays help Dr. Cross spot early concerns between teeth that are hard to see by eye.
Time away from work matters to Alliance patients, so the practice leans on tools that cut extra trips. A crown that would normally need a temporary and a second appointment can be designed, milled and placed in one visit with in-office Glidewell IO milling. Digital scans replace the old impression trays, which many patients are happy to skip.
Small daily habits matter as much as the visits. Coffee, energy drinks and snacks sipped across a long workday keep teeth bathed in sugar and acid for hours. Finishing a drink in one sitting, rinsing with water and keeping a travel toothbrush at your desk are easy changes that protect enamel between cleanings.
Urgent problems rarely wait for a convenient moment. A tooth that breaks during a quick meal or a toothache that builds over the workday calls for a fast answer, and the practice offers same-day emergency care for urgent needs like these. Calling as soon as the pain starts gives the team the best chance to fit you in.
Dental Services from a Dentist Near Alliance
Same-Day Crowns
Dr. Cross scans the tooth digitally, designs the crown on screen and mills it in the office with Glidewell IO. You leave with the finished crown in place and no temporary to protect for weeks.
Same-Day Emergency Dentistry
From a severe toothache to a broken tooth, urgent needs can be seen the same day. New patients can start with the $49 emergency exam and x-ray, which covers a focused exam, any needed x-rays and treatment recommendations.
Preventive Dentistry
Cleanings and exams are the easiest visits to pair with a shopping run at Alliance Town Center. They keep small problems small, which keeps future appointments short.
Cosmetic Dentistry
For professionals who meet clients face to face, a brighter smile can be a simple confidence boost. Options include Opalescence whitening, veneers and bonding, chosen after a conversation about what you want to change.
Invisalign®
Clear aligners straighten teeth without metal brackets, which suits adults who spend the day in meetings. Dr. Cross is a Diamond Invisalign® Provider, and progress checks fit neatly into a quick stop on the way home.
Not sure which service you need? Many first visits start with a cleaning, an exam and x-rays, and Dr. Cross then lays out the options in plain language. Nothing is scheduled until you understand the reason for it and feel ready to go ahead.
Meet Your Dentist, Dr. Matthew Cross
Long workdays leave little room for repeat visits, which is why the advanced training of Dr. Matthew Cross in same-day crowns and molar root canals matters here. A University of Utah School of Dentistry graduate, he adds 100 hours of continuing education a year in cosmetic and implant care.
Insurance, Membership & Financing
The practice works with most major insurance providers. It is out-of-network with Delta Dental, yet the team still handles the claims and paperwork for you. For costs beyond coverage, Cherry offers flexible payment plans, and a yearly membership plan is available for patients without insurance.
Frequently Asked Questions
How far is Heritage Trace Dental from Alliance, and how do I get there?
From the middle of Alliance Town Center, the office is about 1.4 miles away, roughly a 4-minute drive. Take Prairie Vista Drive east, North Riverside Drive north and Heritage Trace Pkwy northeast to 4160 Heritage Trace Pkwy Ste 408. For anyone who wants a dentist near Alliance without getting on I-35W, the whole route stays on surface streets.
Do you take digital scans instead of messy impression trays?
Yes. The office uses an intraoral scanner, a small wand that captures a detailed 3D model of your teeth in a few minutes. There is no tray of impression putty to hold in your mouth. The same scan feeds the in-office milling unit, which is how Dr. Cross can design and place a crown during a single visit.
What does the $49 emergency exam for new patients include?
It includes a focused emergency exam, any x-rays needed to find the problem and clear treatment recommendations. The $49 price is for new patients only. If the problem is urgent, such as a severe toothache or a broken tooth, the practice offers same-day emergency care so treatment can often begin quickly.
Will your office file my claim if I have Delta Dental?
Yes. Heritage Trace Dental is out-of-network with Delta Dental, but the team still handles the claims and paperwork for you. The practice works with most major insurance providers, so it is worth calling with your plan details before your first visit. That way you know what to expect before treatment begins.
Do you offer professional teeth whitening?
Yes. The practice offers Opalescence whitening as part of its cosmetic dentistry services. Dr. Cross checks your teeth and gums first, because whitening works best on a healthy mouth and does not change the color of crowns or fillings. If whitening alone will not reach your goal, he can walk you through veneers or bonding instead.
Schedule Your Visit from Alliance
Whether you live beside the shops or work nearby, booking with a dentist near Alliance takes one call to 817-760-2649. Appointments run Monday through Thursday, 8:00 AM to 5:00 PM. See every community we serve on our Areas We Serve page, or visit our Dentist Fort Worth, TX homepage to learn more about the practice.